Meta’s Recent Quest Store Revenue Report Indicates a Stable Yet Unchanging Market

At last month’s annual Game Developers Conference, Meta shared some intriguing insights about the Quest marketplace, leaving many to ponder the future of VR gaming. One particular revelation that stood out was Meta’s update on the Quest store, highlighting that the platform’s content has raked in “over $2 billion.” Sound familiar? If you’re experiencing déjà vu, it’s because this is the same figure Meta boasted about more than a year ago.

Since its debut in 2019, the Quest platform saw a significant uptick in developer revenue, especially during the Quest 2 era. However, the past couple of years have painted a different picture, with the growth pace noticeably slowing down. Back in September 2023, Meta highlighted this $2 billion milestone, and surprisingly, they repeated the exact figure recently during their update on the Quest store’s status.

Now, if you’re wondering whether Meta has crossed the $3 billion mark, the silence suggests otherwise. If they had, we’d surely have heard about it, right? So, the best guess is that the Quest marketplace is hovering just under that $3 billion mark as of March 2025—let’s estimate around $2.9 billion.

With that in mind, let’s assess the Quest store’s revenue map. During the Quest 2 days, average monthly store revenue enjoyed substantial growth, but this trend seems to have hit a plateau with the arrival of Quest 3 and Quest 3S.

In their latest marketplace update, Meta tossed in a few more stats, though they were a bit scant on details. It was noted that “total payments were up about 12% in 2024,” and “customers spent 30% more monthly time in VR compared to the previous year.” But when Road to VR reached out for more clarification, especially on that “over $2 billion” statement from both 2023 and 2025, Meta stayed quiet.

A bit of backstory might help here. The Quest 2 launched in October 2020, amid the pandemic’s peak, when everyone was eager to find new ways to stay entertained from home. At a tempting price of $300, it was not only cheaper than its predecessor by $100 but also a perfect giftable gadget.

Fast forward to October 2023, the Quest 3 hit the shelves with a heftier $500 price tag. Meta banked on its ‘mixed reality’ features, though these capabilities weren’t fully matured or necessarily appealing at launch.

Realizing that the pricier Quest 3 didn’t catch on like the more affordable Quest 2, Meta decided to release Quest 3S in October 2024, back at that sweet $300 price. They also slashed the price of the larger 512GB Quest 3 model from $650 down to $500.

It’s been roughly six months since these price adjustments and the introduction of Quest 3S. Clearly, time will tell if these decisions pivot the Quest platform’s spending growth. Although, let’s not forget the new tariffs from the Trump administration, which might throw a wrench in Meta’s pricing tactics.

Besides pricing, Meta shed some light on a major shift in user demographics and spending habits, reshaping the Quest store’s environment. They indicated that a wave of newer, younger users is gravitating towards free-to-play content rather than premium options. It’s an interesting insight into how the gaming landscape is evolving, influenced by both economic factors and emerging user preferences.